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What's on Richie's mind 🤔

What Is Society 5.0?

What could the future of our society be? Society 5.0 inspires how that could ⋯

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IPCC "Survival Guide..." We Are Fucked ☠️

The current geopolitical climate is so hot, that few are looking beyond the ⋯

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The Tail-End of Your Life?

Goal in mind 🔗 At some point in one’s life, you start thinking about how you ⋯

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Author

Launch School

260 days ago

Solving Coding Problems With PEDAC

There are many ways to solve coding problems, and PEDAC is but one. The purpose of this article isn’t to proclaim PEDAC as the best or only approach but provide it as one of the tools you can turn to when you begin working on a ⋯

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Felicia C. SULLIVAN

277 days ago

How to Create Content Strategy

Consumers want to know who you are and what you stand for. Are you the brand that cares about sustainability and zero waste? Are you centered on making sure you value your employees as much as your customers?

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Felicia C. SULLIVAN

277 days ago

SWOT Analysis

How are you helping your brand and how are you hurting it? Are you complacent or are you looking to make a seismic shift? Is your ego holding you back or is your perspective calculated enough to be objective?

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Felicia C. SULLIVAN

277 days ago

Brand Benefits and Reasons to Believe

You’re answering two vital questions posed by your customer: What’s in it for me? And why you? Your positioning statement whets their proverbial appetite, but your benefits and RTB give them the nourishment they need and crave.

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Felicia C. SULLIVAN

279 days ago

Brand Positioning and Purpose

You won’t find positioning statements on a package, website, or store shelf. Rather, it’s an internal exercise that drives all the key decisions in an organization. It defines what you say, where you say it, how you say it, and ⋯

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Felicia C. SULLIVAN

280 days ago

About Brand Discovery

Creating a brand requires information. Information gives you context, direction, and an informed point of view. It lets you define where you stand and where you fit. Information removes the blindfold from your eyes, so you ⋯

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Felicia C. SULLIVAN

281 days ago

About How to Build a Brand

Five-page glossy PDFs reduce building a brand to picking a logo, font, colors, and writing a diary entry on behalf of your dream customer. That is not how you create a brand.

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Felicia C. SULLIVAN

283 days ago

Six Steps for How I Build Brands

Feel like you're wading through the dark trying to find what your brand means to your customers? Have you asked them? Here's the methodology I use to analyze a brand and help them move closer to their customers.

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