Richie is an Entrepreneur, a Technologist and Cloud Architect. Loves how technologies brings the promise of an easier life, but enjoys the challenge to make it work. Work achievements, play, & fatherhood are the things that drive Richie.
I’ve been using AI tools to help grow my one-woman business for the past year. Honestly, it’s been a game-changer. For example, with the help of AI, I was able to DOUBLE my income last year without working more hours.
A UX designer who can tell a brilliant visual story is perhaps the most sought-after commodity in the Valley right now. Seriously, CMOs would seemingly give anything for a UX designer who knows how to tell a good visual story.
Consumers want to know who you are and what you stand for. Are you the brand that cares about sustainability and zero waste? Are you centered on making sure you value your employees as much as your customers?
How are you helping your brand and how are you hurting it? Are you complacent or are you looking to make a seismic shift? Is your ego holding you back or is your perspective calculated enough to be objective?
You’re answering two vital questions posed by your customer: What’s in it for me? And why you? Your positioning statement whets their proverbial appetite, but your benefits and RTB give them the nourishment they need and crave.
You won’t find positioning statements on a package, website, or store shelf. Rather, it’s an internal exercise that drives all the key decisions in an organization. It defines what you say, where you say it, how you say it, and ⋯
Creating a brand requires information. Information gives you context, direction, and an informed point of view. It lets you define where you stand and where you fit. Information removes the blindfold from your eyes, so you ⋯
Feel like you're wading through the dark trying to find what your brand means to your customers? Have you asked them? Here's the methodology I use to analyze a brand and help them move closer to their customers.