How legendary copywriter, Joe Sugarman, used these triggers in his copywriting.

Consumers want to know who you are and what you stand for. Are you the brand that cares about sustainability and zero waste? Are you centered on making sure you value your employees as much as your customers?

How are you helping your brand and how are you hurting it? Are you complacent or are you looking to make a seismic shift? Is your ego holding you back or is your perspective calculated enough to be objective?

How do you bond with your customers? Once you’ve got these brand fundamentals in place, pull everything together into a brand personality, voice, and tone guideline document.

You’re answering two vital questions posed by your customer: What’s in it for me? And why you? Your positioning statement whets their proverbial appetite, but your benefits and RTB give them the nourishment they need and crave.

You won’t find positioning statements on a package, website, or store shelf. Rather, it’s an internal exercise that drives all the key decisions in an organization. It defines what you say, where you say it, how you say it, and ⋯

Crafting good stories is hard, If it were easy, every brand would be doing it.

Creating a brand requires information. Information gives you context, direction, and an informed point of view. It lets you define where you stand and where you fit. Information removes the blindfold from your eyes, so you ⋯

Five-page glossy PDFs reduce building a brand to picking a logo, font, colors, and writing a diary entry on behalf of your dream customer. That is not how you create a brand.

Learn all about affiliate marketing and what the benefits are. Learn different ways to do it, and how it could be profitable.

Read on to discover some social media marketing tips. You can also get a few insights into social media planning and ways to launch social media campaigns.

Segmenting your emails is a great strategy to deliver customized content. This creates greater engagement and sales. Here are 25 tips.

What is the Seinfeld method for writing emails? Explained is the Seinfeld email sequence. Learn what it is and how to write them.

With so many email marketing software tools, services and platform options, what's best for you? This guide lists my preferred picks.

That doesn’t mean you can’t make $5k with affiliate marketing a month. That doesn’t mean you cannot make a living blogging. Just know that very few people ever get rich doing it passively, and no one will teach you to get rich ⋯

Your website is often your first impression, and getting it right can make all the difference.

While most retailers are guilty of using at least a few of these tactics, several big companies are notorious for their use of psychological tricks to boost sales.

Amidst the scams and bubbles, credible scarcity and authenticity will unlock real value in digital markets. Last week, Mark Zuckerberg announced NFTs are coming to Instagram. What does that mean?

Before quitting your day job to build your business, you should focus on building your personal branding.

The easiest way to build loyal customers is to build an online brand. Of course, followers do not equate to customers.