How do you bond with your customers? Once you’ve got these brand fundamentals in place, pull everything together into a brand personality, voice, and tone guideline document.

You’re answering two vital questions posed by your customer: What’s in it for me? And why you? Your positioning statement whets their proverbial appetite, but your benefits and RTB give them the nourishment they need and crave.

You won’t find positioning statements on a package, website, or store shelf. Rather, it’s an internal exercise that drives all the key decisions in an organization. It defines what you say, where you say it, how you say it, and ⋯

Crafting good stories is hard, If it were easy, every brand would be doing it.

Creating a brand requires information. Information gives you context, direction, and an informed point of view. It lets you define where you stand and where you fit. Information removes the blindfold from your eyes, so you ⋯

Five-page glossy PDFs reduce building a brand to picking a logo, font, colors, and writing a diary entry on behalf of your dream customer. That is not how you create a brand.

Build a microstartup with ZERO cash and sell it within six month? Built it fast and sell it. This story accounts how it was done with zero marketing and no ads.

The #1 mistake online writers make with niches that’s not obvious. You’ve got to have a niche. Blah Blah Blah. I’ve sick of hearing this trite advice as a writer. It’s so dumb and misleads or even stops many new writers. My ⋯

You’ve read about all the accidental crypto millionaires. You feel demotivated that people are just excelling in life in a matter of days while it’s taking you years.

That doesn’t mean you can’t make $5k with affiliate marketing a month. That doesn’t mean you cannot make a living blogging. Just know that very few people ever get rich doing it passively, and no one will teach you to get rich ⋯

My side hustle started with a struggle. I’ve struggled to take my cat outside without traumatizing her. Idea was to create a backpack big enough to be comfy for a cat, yet tiny enough to be airline cabin approved.

How a cat behaviorist makes 7 Figures running three online businesses with only his cofounder.

How you can also become a Web3 developer.

The worker becomes an ever cheaper commodity the more commodities he creates. The devaluation of the world of men is in direct proportion to the increasing value of the world of things.

Buying into the startup hype when it’s not right for you may not only waste your time, it might kill your business.

Before quitting your day job to build your business, you should focus on building your personal branding.

There's nothing worse than a smart person who oversimplifies the effort required to run a start-up. I did this early in my career. All a business owner needs to do is this or that. They start sentences like this: "I don't ⋯

A business degree, Wall Street background, and prior startup experience couldn’t save me from these grave mistakes.

Talk like you’re talking to your grandma. Go off-script when your gut tells you to. Let your kindness do the work. Just always be yourself.

It doesn't matter where you are in your journey to build your own business. Or, maybe you have already built something. It's always a great idea to review the process to reach that goal.