• There are countless business models on the internet and this can be overwhelming to a lot of people. So if you wanted to startup then I’m sure your startup will be one of these 31 business models.

    What are the different types of startups?

    Types of Startups
    So grab a coffee and let’s dive in…

    Freemium Business Model (Freemium = Free + Premium)

    The freemium business model allows users to utilize basic features of a software, game or service for “free”, and then charges for “upgrades” to the basic package.

    Examples: Google Drive, iCloud and Slack
    The idea here is to provide users with a basic, functional, and free version of your product or service.

    Graphic Credit: Business Model toolbox

    Google Drive and Dropbox, will give you 15GB and 2GB of free space but charge a premium if you buy some additional space.

    You can read more about the Freemium business modelhere)

    Subscription Business Model

    Subscription business models are based on the idea of selling a product or service to receive monthly or yearly recurring subscription revenue.

    Graphic Credit: Business Model toolbox

    Examples: Tinder, Netflix, Shopify etc.
    It is the next step to the Freemium business model only if a customer is interested in paying monthly for a product to use some premium features.

    Types of Subscription Business Models

    Marketplace business model

    It is a type of e-commerce site or mobile app where products or services are sold to customers with third-party sellers.

    Examples: Amazon, Fiverr etc.

    Marketplace Business Model

    • Amazon has a third-party seller who sells their product on their platform
    • Fiverr has freelancers who provide specific services like graphic design.

    Aggregator business models

    In the aggregator business model, the service is delivered to customers under their brand name.

    Example: Uber, Airbnb etc.

    Airbnb Aggregator Business Model

    Aggregators have a slight difference between Marketplace and Aggregator business models.

    Aggregators Vs Market Place

    Marketplaces like Amazon and Fiverr connect vendors and customers and take a revenue cut (10%–20%) from these vendors.

    An aggregator like Uber and Airbnb onboard these vendors and provide offerings under their brand names.

    Pay-as-you-go business model

    This is a pricing strategy where users pay based on how much they consume. It is widely used by cloud computing companies.

    Example: Google Cloud Platform(GCP), Amazon Web Service (AWS)

    Pay-as-you-go pricing in AWS

    For example, Amazon Web Services (AWS) is a subsidiary of Amazon that offers over 200 cloud services, each of which has its own pay-as-you-go pricing system.


    In short, the more you use the more you pay

    Types of Pay-as-you-plan

    The pay-as-you business model is used when it is hard to bucket customers into a few pricing tiers.

    Fee-for-service (FFS) business model

    FFS’s business model is based on charging customers a fixed and variable fee for every successful payment.

    Example: Stripe, Paypal and PayU
    Stripe charges 2.9% + 30¢ per successfully executed payment transaction.

    Fee-for-service (FFS) business model

    These companies provide a payment gateway to accept payment from the customer and then settle the money to a business account number.

    EdTech business model

    In the EdTech business model, you make money either by selling content or providing teaching as a service to the end user.

    Most popular revenue model in EdTech

    Types of Business Models in edtech

    Freemium subscription — When course content is free but you need to pay for the course certificate e.g Coursera

    Free trial subscription — When you offer a free trial followed by a monthly or annual subscription e.g SkillShare

    Marketplace — Self-serving model where you choose what you want to learn from the open marketplace.

    Ad revenue business model — The core product is free and the company generate money by showing ads to the massive user base they have.

    Lock-in business model

    ‘Lock in’ aims to create a barrier for customers to switch from your brand or offering and instead move to a competitor offering.

    It uses a combination of increasing switching costs or the effort to transfer (soft lock-in) or the superior brand experience or incentives

    Example: Apple, SAP etc.

    Graphic Credit: Business Model toolbox

    Apple sells you an iPhone and then lock you in with their ecosystem with other hardware (Watch, Airpod) and platform service like Apple Store, Apple Music, cloud, etc.

    API licensing Business Model

    An application programming interface, or simply an API, is a tool that allows third-party applications to communicate with your service.

    How do APIs work?

    Uber and Airbnb use Google Maps APIs in their mobile app for easy navigation.

    Example: Twilio (SMS), Sendgrid(Email), Google Map APIs(Map) etc.

    Types of APIs business model

    Here are the different types of APIs business model

    1. Free: Simplest API-driven business model which allows app developers to access APIs freely.
      Example: Facebook, and Google Translate.
    2. Developer Pays: This model operates in a form where application developers have to pay for the services provided
      Example: AWS, Twilio, Github, Stripe etc.
    3. The developer gets paid: These are the paid developers or content distributors who are distributing the APIs using their content.
      Example: AdSense, Amazon affiliate etc.

    Open-source business model

    Open-source software is software with source code that anyone can inspect, modify, and enhance for personal use.

    Example: Android, Java, Firefox etc.
    Product with Open source business model

    In 2018 Google paid $435.702 million to Mozilla for Google as their default search engine.

    Here are six ways how open-source software makes money.

    1. Paid support — The Project maintainer has a lot of knowledge about the codebase and he can charge for personalization.
    2. Software as a Service (SaaS) — Offer a complete database Solution for free but paid Monitoring tool. Example: MongoDB Atlas
    3. Open-core model — Better GUI alternative (R studio) for open-source projects.
    4. GitHub sponsors — 100% of sponsorships go to the developers.
    5. Paid feature requests — Get Paid To Build Open Source Extensions for Existing Products

    Data as a business model

    If the app or algorithm collects data from customers to improve the system or monetize it by adding value to other companies.

    Example: Open AI GPT3 model becomes smarter as people use it.

    Graphic Credit: Business Model toolbox

    A popular free check-in app Foursquare allows users to share their locations on check-ins.

    Later they compiled massive databases to help retail companies like Starbucks to find user clusters to open new stores.

    Blockchain Business Model

    Blockchain is a distributed ledger technology that allows other companies and business to deploy their smart contract without any central authority like AWS, Digital ocean etc

    Example: Ethereum, Solana, Alchemy etc

    blockchain business model

    Types of Blockchain business Models

    1. Token Economy or Utility Token Business Model is when a company issue some token as one of the mechanisms to reward the token miner or token holder. Example: Solana and Ethereum
    2. P2P Blockchain Business Model — The peer-to-peer (P2P) blockchain enables end-users to interact with each other directly. Example: IPFS
    3. Blockchain As A Service Business Model (BaaS) — BaaS is about providing ecosystem services like Microsoft (Azure) and Amazon (AWS) but in Web3 space. Example: Bitcoin and Ethereum i.e. Ethereum Blockchain as a Service (EBaaS).
    4. Blockchain-Based Aggregators — AWS for blockchain which means you will simply do an API call for your favorite blockchain, and you can use that service. Example: Alchemy is a node provider for a variety of blockchains.

    Freeterprise business model

    In the freeterprise (free & enterprise) business model the free professional accounts are driven into the funnel through the free product and later convert into a B2B/enterprise account.

    Example; Slack and Zoom
    Freeterprise business model

    Some companies use collaboration as the growth engine in the Freeterprise model;

    Loom want you to join your workspace for an enterprise account.

    You can start from a single free professional account, and pull a whole organization into that, to transform it into an enterprise.

    Razor blade business model

    It is Widely used in hardware items where one item is sold at a low price or at losses and generates profits from refills or add-ons.

    Examples: Gillet razor and blades; Coffee machine and coffee beans; HP Printer and Cartage; etc.

    Razor blade/Bait and hook business model


    Sony sells the Playstation console at a loss but makes up for it by selling games and charging for online services.

    Benefits of the Razor-Razorblade Approach

    1. Reduces customer risk of trying the product
      Allows customers to try the products and services without a substantial upfront cost.
    2. The constant revenue stream from the product
      Potentially resulting in sales many times over the initial outlays.

    Direct-to-consumer (D2C) business model

    In the D2C business model, the brand cut out the middleman and sells its product directly to the end consumer from its website using a third-party logistic partner.

    Examples: GymShark, Kylie Cosmetics etc.
    Direct-to-consumer business Model

    Brands using the D2C business model can only expand using online channels like Websites, Marketplaces(Amazon, eBay ) etc

    Traditional Retailer vs D2C business model

    Benefits of using the D2C business model

    • No middlemen = Higher control over profits
    • Gaining access to more targeted customer data: Demographic, Geographic
    • More room for product testing
    • A higher degree of personalization in your product range-Inventory Less

    Private Label vs White Label business model

    A private label/White label product is manufactured by a contract or third-party manufacturer and sold under the brand name.

    The majority of the electronics products on amazon are manufactured in china and are white labelled under some brand name.

    Example: Supplement and electronic products on amazon.
    White-label business model

    Brands specify their product quantity with the design label and the rest is taken care of by the Contract manufacturer

    Franchise business model

    Here the franchisee(Store owner) is using the trademark, branding, and business model of a franchisor (company).

    Examples: Dominos, KFC, etc.
    Master Franchise business model

    This business model is widely used by Quick service restaurants (QSR) like Subway, Domino, Burger King etc.

    Comparing startup Franchise versus Restaurant:

    Franchise Restaurant
    Cost initial franchisee fees setup costs
    Process standardized procurement process from scratch
    Brand well recognized brand build your own brand
    Business Model established test and trail
    Failure smaller chance much larger

    Opening your restaurant increases the risk of failure hence many people choose to take a franchise.

    Ad-based business model

    Used by social media and search engine giants which use your search engine and interest data to show ads.

    Examples: Google, Meta, TikTok and Snapchat

    It keeps users out of the equation so they don’t pay for the service or product offered, e.g. Google users don’t pay for searches.

    In return, they collected the data and then hyper-personalized these ads to make sure it generates maximum revenue for the business.

    Octopus business model

    It’s a diversification business strategy where each business unit like the tentacle of an octopus works independently but is connected to the main body.

    Example: Oyo
    OYO’s Octopus business model

    OYO is the Airbnb for Asia which operates in everything from Hotel, Co-working, Co-living, Vacation homes etc

    Transactional business model

    The revenue is generated by directly selling an item or a service to a customer.

    Widely used by e-commerce sites or any other product you purchase online.

    Examples: GymShark, Goli

    Peer-to-peer (P2P) Business Model

    In a P2P business model, two individuals interact to buy and sell goods and services directly with each other without a third party or using a platform.

    Example: OLX
    OLX Business Model

    P2P Lending as a business model

    In the Peer-to-peer (P2P) lending business model one private individual (“P2P Lender”) lends/invests or borrows money from another private individual (“P2P Borrower”).

    Example: Kabbage
    P2P Lending as a business model

    This is also known as“social lending” as it lets individuals lend and borrow money directly from each other without the use of an official financial institution as an intermediary.

    Brokerage business model

    Brokerage businesses usually charge a commission or fee to one or both parties in exchange for services rendered.

    Examples: Robinhood, Coinbase and ebay
    Brokerage business model

    Brokerage businesses are common in the Real estate, Finance and Online Marketplace and usually operate on the following Model

    Types of brokerage business model

    1. Buy/sell match model –They match buy and sell transactions and take a commission on that
      Examples: Financial brokers, Insurance brokers etc
    2. Classified-advertiser model — these brokers charge a fee to an advertiser based on the time, location, size, or nature of an advertisement. Example: Craiglist

    Drop shipping Business model

    Dropshipping is an e-commerce retail model that allows stores to sell products without keeping any physical inventory.

    Drop shipping Business model

    When a customer makes an order fulfil the order from a third-party supplier and logistic partners.

    The Key Elements of the Dropshipping Business Model:

    • Retailer — Product portfolio and customer experience
    • The fulfiller — Managing, shipping, and fulfilling orders
    • The customer — purchase the order

    Advantages of drop shipping

    • Less capital is required (Low overhead-No Inventory or warehousing)
    • Easy to get started (Less than $100)
    • Flexible working location
    • Easier to test new product

    Space as a Service Business Model

    It is based on the idea of a shared economy that provides millennials with the flexibility of living or working out of shared spaces without the headache of ownership or lease.

    Example: WeWork, Airbnb
    WeWork business model

    Companies like WeWork act as a middle layer between Real estate, legal compliances, maintenance and repair for business.

    Third party logistic (3PL) business model

    In the 3PL business model, the business outsources its products’ distribution, warehousing and fulfillment to an external logistics company which carries out these processes on its behalf.

    Example: Fulfillment by Amazon, Ship Bob etc.
    Third-Party Logistics (3PL)

    3PL partners handle both inbound and Outbound with warehousing, fulfillment and returns of certain goods for a fee.

    Inbound logistics refers to purchasing and arranging the transportation of products from suppliers to your warehouse.

    Outbound logistics refers to the flow of items through a company’s production line, warehouse and ultimately to the customer.

    Inbound and outbound in 3PL

    Last Mile delivery as a business model

    Last-mile delivery consists of the set of activities in a supply chain that will bring the service and product to the final customer.

    Examples: Gojek, Postmates, Rappi etc.
    gojek business model

    Last-mile is also intertwined with on-demand and usually has a peak cycle, especially in the evening.

    Affiliate business model

    Affiliate marketing is a revenue-earning strategy of promoting other companies’ products and charging commissions for every sale.

    Examples: Amazon, Skillshare, Hubspot etc.
    Affiliate business model

    I am sure your favorite youtube is using these short amazon links to get 5% out of every sale that comes from these links.

    Advantages of using the Affiliate business model:

    • It enables many independent marketers to market on its behalf and earns a success fee or commission.
    • Bring Transparency to the system as the influencers are provided with a unique tracking link and an online dashboard to see their earnings.
    • Get access to promotional materials and learn about the latest deals.

    The virtual goods business model

    This is also known as the in-app purchase where you were required to make in-app purchases for an intangible product.

    Examples: Candy Crush, Roblox, PubG etc

    A consumable product is like purchasing currency in a game that’ll run out in due time.
    A non-consumable product is one in which a user can purchase a permanent benefit without the need of buying it again and again.

    Cloud Kitchen Business Models

    Also known as Ghost Kitchens, Dark Kitchens, Black Box Kitchens etc. A restaurant that sells meals exclusively through delivery channels. These restaurants offer no physical dine-in experience and instead cater only to customers eating meals at home.

    Example: NextBite, Faaso’s
    Cloud kitchen business model

    Crowdsourcing Business model

    Crowdsourcing = Crowd acts as a source for a specific platform.

    In a crowdsourcing business model, you voluntarily get help from people all over the world, without having to hire them as regular employees.

    Crowdsourcing Business model

    Types of Crowdsourcing Platforms

    1. Open-Source Software allows developers to access the software source code to modify or improve it.
      Example: Linux operating systems and Firefox browsers.
    2. Crowdfunding — Crowdfunding would be basically, with no expectations.
      Example: The oculus headset.
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